Richard Guest



Ford Imagination


Visual Design - Martyn Gooding
Lead Developer - Simon Levitt
Game Development - Richard Guest
Fabrication - Chris Pond & Machine Shop


ActionScript3 Away3D Flash


2009 December

Blade is a multi-player 3D racing game created for Ford’s 2010 Detroit motor show.

Players stand on a controller disc in front of one of 5 screens and by shifting their weight from side to side, race against each other down the track.

The game needed to be instantly playable by a wide range of people, but still be fun and fast.

It went down well and has traveled to other motor shows including Geneva.

Screenshot showing in-game messaging.

The game installed at the Detroit show.

Testing the prototype game with the ‘wobble board’ at Machine Shop.